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    It was an incredibly valuable and eye-opening experience, providing deep insights into the subtle yet crucial details of building and managing a D2C brand effectively.
    Shreejith Vellu

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About me

24+ years in the global apparel industry, I build brands, scale operations, and drive sustainable change — across marketing, production, retail, and social impact. I focus on measurable outcomes and system-level solutions that make sustainable fashion practical and scalable. 📊 SYNOPSIS 👔 24+ years in apparel industry 🏷️Brands — OZMOD, NelfKids, EZBER 💰 150 Cr turnover built in 2 years for apparel exports 📈 72% sales growth through product innovation 🏆 32% sales uplift via SOPs & process improvements 🌍 $30M+ sales delivered from international exports 👥 60% growth in team performance 📈 MILESTONES • 2022 – Present → Managing Director, Nixar Apparel Pvt Ltd — Founded Green Factory (NXR Green), EcoScore / GFS, Zyfe – EcoStore, and Green Brands. • 2019 – 2022 → CEO, AMD Apparel Pvt Ltd — Built ₹150 Cr turnover in 2 years. • 2016 – 2019 → President, Meera Cotton — Streamlined operations; drove sales growth. • 2011 – 2016 → Vice President, Bombay Rayon Fashions Ltd — Scaled business; onboarded Inditex, Bestseller, Nautica. 🏆 GROWTH Scaled from 14 workers → 100% export business with major global clients Introduced 5S methodology to improve productivity & quality Built business with Inditex, Bestseller, Mango, Nautica Launched three successful brands: OZMOD, NelfKids, EZBER Built sustainable initiatives combining social impact + carbon transparency 🌱 ACHIEVEMENTS OZMOD : Smart Casual Apparel NelfKids : Kids’ Cotton Apparel EZBER : High-Street Womenswear Zyfe : EcoStore (Zero Your Fashion Emission) GFS : Green Fashion Score Nixar Apparels : Parent Company & Innovation Hub 🎯 Future goals: Green Brands , scale Zyfe, reduce Carbon, push GFS adoption across e-commerce. 🌍 Vision & Impact Committed to tackling unemployment (training & employing underprivileged women), reducing CO₂ emissions and enabling eco-conscious choices.