It was an incredibly valuable and eye-opening experience, providing deep insights into the subtle yet crucial details of building and managing a D2C brand effectively.
24+ years in the global apparel industry, I build brands, scale operations, and drive sustainable change — across marketing, production, retail, and social impact. I focus on measurable outcomes and system-level solutions that make sustainable fashion practical and scalable.
📊 SYNOPSIS
👔 24+ years in apparel industry
🏷️Brands — OZMOD, NelfKids, EZBER
💰 150 Cr turnover built in 2 years for apparel exports
📈 72% sales growth through product innovation
🏆 32% sales uplift via SOPs & process improvements
🌍 $30M+ sales delivered from international exports
👥 60% growth in team performance
📈 MILESTONES
• 2022 – Present → Managing Director, Nixar Apparel Pvt Ltd — Founded Green Factory (NXR Green), EcoScore / GFS, Zyfe – EcoStore, and Green Brands.
• 2019 – 2022 → CEO, AMD Apparel Pvt Ltd — Built ₹150 Cr turnover in 2 years.
• 2016 – 2019 → President, Meera Cotton — Streamlined operations; drove sales growth.
• 2011 – 2016 → Vice President, Bombay Rayon Fashions Ltd — Scaled business; onboarded Inditex, Bestseller, Nautica.
🏆 GROWTH
Scaled from 14 workers → 100% export business with major global clients
Introduced 5S methodology to improve productivity & quality
Built business with Inditex, Bestseller, Mango, Nautica
Launched three successful brands: OZMOD, NelfKids, EZBER
Built sustainable initiatives combining social impact + carbon transparency
🌱 ACHIEVEMENTS
OZMOD : Smart Casual Apparel
NelfKids : Kids’ Cotton Apparel
EZBER : High-Street Womenswear
Zyfe : EcoStore (Zero Your Fashion Emission)
GFS : Green Fashion Score
Nixar Apparels : Parent Company & Innovation Hub
🎯 Future goals: Green Brands , scale Zyfe, reduce Carbon, push GFS adoption across e-commerce.
🌍 Vision & Impact
Committed to tackling unemployment (training & employing underprivileged women), reducing CO₂ emissions and enabling eco-conscious choices.
This session offered practical insights and clarity on the nuanced aspects of running a D2C brand, helping me understand challenges and opportunities that are often overlooked.