I’m a dedicated professional with 11+ years of building and leading product & growth marketing efforts to achieve the next level of customer expansion. I've had the privilege of launching products for industry leaders such as Meta, Gucci, Vidyo, RingCentral, Zegna, Ubisoft, Playtika and many more. As a collaborative and transparent leader, I thrive on working with dynamic teams to create full-funnel marketing campaigns and growth strategies that truly connect with people. I am passionate about storytelling and positioning that resonates and helps to build strong product and brand differentiation. I'm committed to fostering strong stakeholder relationships and providing thoughtful leadership that guides strategic planning and innovative marketing practices. Selected highlights from my career: ➖ Established the go-to-market (GTM) structure and launched two Face AR and Video AI B2B enterprise products from MVP to €40M revenue pipeline at Banuba. ➖ Built out a high-performing marketing team of eight, using data-driven insights for GTM strategy, product launch KPIs, and full-funnel marketing campaigns. ➖ Attained 300% of the marketing target after orchestrating positioning for both products, including developing specialized messaging to excel in a highly competitive market. ➖ Headed the smooth implementation of both sales-led and product-assisted sales models. Used best practices for the execution of additional projects such as AR studio, App Scanner, etc. ➖ Guided GTM, launched two apps B2B products globally, and outpaced ARR targets at Usercenrics, using practices that became a foundation for all future marketing. In my free time, I enjoy traveling (45+ countries visited and experienced living and working in four), surfing, and cooking. I am also a passionate mentor who shares knowledge with other professionals. 📧 You can reach me at julia.andreyuk@gmail.com.