Doing Strategic Narratives for more than 15 years. Crossed the 10k hours mark long ago. Worked with over 150 companies and startups. Most of them are tech, but at least 60 are from other categories (anything from women's hygiene products to banks). Mentored an additional 200+ startups under Google for Startups program. What else? - Big consumer psychology geek - Spent 8 years in advertising agencies (that’s about 50 in dog years) - Transformed from semi-misanthrope to people lover - Killed my ego - Insist on testing and validating everything I do - Had an agency and closed it to do more creative work - Enjoy writing, giving talks, and running workshops - Hugger and high-fiver Talk to me