Co-founder @ Affirmed

Bring your Google Ads or Meta account live on the call. In 30 minutes I go through structure, search terms, bidding, tracking and feed, and hand you a ranked list: what I'd fix first, what I'd scale, what I'd switch off.
The question I start with: if you tripled your budget tomorrow, where would the money go, and would it come back? Most accounts fail that test, and the failure is almost never the budget.
You leave with 3 to 5 prioritised actions, written up and sent after the call.
Before we meet: have the account open or give me view access, and know your target ROAS or CPA and your margin.