Seen a journey from 100 to 900+ crore with Blackberrys apparel brand • Keen & intuitive marketer with proven track record of 'sharpening' brand positioning. • Insightful Business Strategist along with a keen understanding of the importance of a thought out Execution plan to support a good strategy. • Use 'lateral thinking' due to sound knowledge of key drivers & processes in various industries. • Last assignment in Blackberrys was fronting M&A activity and new biz like Ecommerce. Proven skills in Strategy, Marketing, P&L, Channel Management, Retail, New brand launches, Media Buying, BTL initiatives, Event & Celebrity management