I am a digital expert focused on solving the problems faced by digital enterprises in understanding their consumer behaviour. I have a knack for Consumer Centricity keeping close eye on user intent(empathy) while figuring out what data has to say. Currently, I am working as a Senior Product Analyst at Hungerstation managing the Analytics and Experimentation projects for Quick Commerce and Grocery vertical. In my earlier stints I have worked as a Global Data Analyst at Carrefour (MAF) implementing web and app tracking solutions and generating data driven insights while launching in 9+ countries within a single year. Previously, I have worked as a Digital Analytics Specialist at Hungerstation (Delivery Hero) building the analytics process and measurement framework from the scratch. I have ample experience on online business models (B2C, D2C, C2C, B2B2C) having in-and-out experience in Ecommerce Marketplaces, Darkstores, Restaurant Food Delivery, On-Demand delivery and Online Travel industry. Adopting multiple leadership styles, I have proven track record of cutting across silos and bringing stakeholder on a common table. I have closely worked with an array of teams to enable product discovery, user centricity and growth opportunities by spotting the right synergies. With data and experimentation, I enable teams like Product, Design, Marketing, Growth, Operations and CX to take effective and faster business decisions. I have actively trained and up-skilled product teams on right data tools and processes to foster self-serve analytics culture within organisations. I have great interest in explainable AI and creative data story-telling and have facilitated the Weekly/Monthly and Quarterly business reviews across teams by presenting actionable insights to C-level executives ranging from Regional Directors, Chief Product Officers and Marketing Heads during the last 7 years of my experience as a Data Analytics professional. The main areas of my technical expertise include: Digital Analytics Strategy & Implementation, Data Driven Product Management, Quantitative Business Strategy, Designing Success KPIs for product features and OKRs, Enterprise-wide Business Intelligence solutions, Data Engineering, Product Experimentation using A/B & Multivariate Tests and Persuasive Technology. When I am off work, I love to do watercolor paintings, sing a bit of indian classical and read about football and tech. For any leads on Digital Analytics consultations drop an email at wani.yasu@gmail.com