I am a Google Certified Data Analytics & Business Intelligence (BI) professional with over 10 years of extensive experience in the field. Additionally, I hold a Tableau Certified Desktop Specialist credential. My expertise spans across various tools and platforms, including Tableau, Google Looker Studio, Power BI, MS Excel, and Google Sheets. I am deeply passionate about leveraging these tools for in-depth data analysis, particularly in crafting visually appealing dashboards that offer invaluable insights from raw data. Furthermore, I have garnered significant recognition in the data visualization community, with thousands of views on my visualizations on Tableau Public. Current Role I serve as the Departmental Head of Data Analytics at one of Pakistan's top-tier banks, where I apply my wealth of experience and skills to drive impactful decision-making through data-driven strategies. Freelance Work In addition to my full-time role, I am a senior-level Fiverr freelancer offering services as a Data Visualization Engineer. I work on a project basis, helping clients transform their data into compelling visual stories that drive business success. Core Competencies Tableau: Expert in creating interactive dashboards, performing advanced data modeling, and developing complex visualizations to convey actionable insights. Google Looker Studio: Skilled in building custom reports, integrating diverse data sources, and utilizing LookML for data modeling and analysis. Power BI: Proficient in developing interactive and visually rich dashboards, utilizing DAX for complex calculations, and integrating various data sources. MS Excel: Advanced proficiency in utilizing formulas, pivot tables, and VBA for automation to streamline data processes and conduct detailed analyses. Google Sheets: Adept at leveraging functions and formulas for data manipulation, creating dynamic reports, and employing Google Apps Script for automation and efficiency improvements.