Leadership Consultation for Marketing Team Build

Building a marketing team from scratch (or fixing one that's not working)?

I've spent 10+ years in marketing, currently leading a Marketing & Communication team across multiple client brands, including UAE business advisory and tax/compliance firms. I've built teams, restructured them, hired for them, and cleaned up the messes that come with scaling too fast or too slow.

In this session, we'll talk through whatever's on your plate:

• Structuring a marketing team from the ground up (roles, reporting lines, who you actually need vs who you think you need)
• Fixing a team that's underperforming or misaligned
• Hiring for content, social, design, or performance marketing roles
• Setting up workflows and reporting systems that don't collapse under pressure
• Balancing in-house talent with agency or freelance support
• Leadership and management approaches for creative teams specifically

This isn't a generic "here's a framework" call. I'll give you real, practical answers based on what's actually worked (and what hasn't) in running teams across different brands and markets.

Who this is for: founders, marketing leads, or business owners building or scaling a marketing function and want a straight, no-fluff sounding board.

What you'll walk away with: a clearer picture of your team structure, hiring priorities, and next steps, not just theory.