I work at the intersection of D2C, traditional FMCG, e-commerce and quick commerce, helping teams reduce information asymmetry and make sharper decisions. My experience spans buy-side , sell-side and platform visibility problems across marketplaces, q-commerce platforms, supply chain, unit economics, and performance marketing. I’m typically brought in when data is fragmented, narratives conflict, and execution starts slowing down. My approach is first-principles, practical, and execution-oriented. Calls are focused on diagnosing the real bottleneck, pressure-testing assumptions, and defining clear next steps—not generic advice.