I work at the intersection of storytelling, strategy, and social change. As the co-founder of Humans of Volunteering, I’ve spent the past five years shaping narratives that spotlight unsung heroes, mobilize volunteers, and build community. Through this journey, I’ve learned how deeply purpose, positioning, and people matter when building a brand in the social sector. When I started volunteering, I supported nonprofits, foundations, social enterprises, and grassroots movements to: - Define or refine their brand identity - Align mission and messaging - Build digital storytelling strategies - Design campaigns that inspire both action and empathy