16+ years in sports media. 10+ years of strength training. WFL footballer.…
I've spent 16+ years selling sponsorships to brands, across IPL, FIFA, broadcast and OTT, in the rooms where the yes or no gets decided. This playbook is everything I wish every creator, athlete and club knew before they hit send.
It's not about follower counts. It's about knowing how brands actually buy, what you're really worth, and how to ask for it without flinching. You get 5 pitch templates that get replies, a follow-up sequence, a media kit and deck outline, a step-by-step rate method with 2026 benchmarks and a calculator, and scripts for 9 objections, from "we have no budget" to "can you do it for free?"
Then the part most people skip: contracts, deliverables, over-delivering and getting renewed. Finish with a 30-day action plan and a 24-hour first-pitch challenge.
46 pages, plus editable templates and a rate calculator spreadsheet. Lift heavy, pitch smart.
What's inside:
• How brands actually buy sponsorships (the sales-side view)
• Your sponsorship value audit: audience and assets worksheet
• Media kit template, fill in the blanks
• Finding the right brands: fit checklist and research method
• 5 cold pitch templates (email and DM) + follow-up sequence
• Sponsorship deck outline, slide by slide
• Pricing: rate method, 2026 benchmarks, worked example and calculator
• Negotiation scripts for 9 common objections
• Contract and deliverables checklist (not legal advice)
• Over-delivering, renewals and a post-campaign report template
• 30-day action plan + 24-hour first-pitch challenge
• Bonus: the six rules of the room, myth vs truth, brand-speak decoder, red flags, 3 case files (runner, club, creator), sourced 2026 market data
• Also included: editable pitch and script templates (DOCX), rate calculator (XLSX)
Format: 46-page PDF + DOCX + XLSX · Instant download, no refunds on digital downloads · Personal use only. Education, not legal, tax or financial advice.
No refunds on digital downloads.