Holistic Search Leader (Organic + Paid). With over two decades of both in-house and agency experience, I have a proven track record of coordinating and managing multilingual marketing programs and product development for companies ranging from start-ups and small & mid-sized businesses to Fortune 500 corporations in the Americas, including VW, GSK, Apple, P&G, Alpina, and more. I’ve worked with teams and clients all over the world: - Strategizing and executing global SEO campaigns - Adapting global Search Marketing models to local markets (Spanish-Speaking countries) - Educating in-house talent - Spearheading the role of Search within the digital marketing plan - Pitching global accounts - Aligning Paid Search with SEO - Drafting content marketing plans My approach to digital marketing focuses on improving online experiences that convert visitors into more customers while building successful brands. As a data-based marketer, I like spending long hours analyzing website traffic activity via a diverse portfolio of data sources. - Two-times digital media hackathon winner, Xaxis NA, 2021 (Omnichannel) & 2022 (eCommerce). - 10+ year tenure with WPP. - Executive Sponsor, Pride Alliance ERG 🏳️‍🌈