13+ years’ experience in Product Management & Performance Marketing, with a demonstrated history of working across consulting and technology. Specializes in membership growth, multi-channel acquisition, multi-sided marketplace, and content-driven SEO. My 5 years as an SEO has turned me into a technical PM. I know how our website is crawled. I know about all our site's microservices and APIs. I know all about our Auth service. I know about our analytics suite and how to build custom dashboards. I love product management, because I've always found myself in positions where I was facilitating conversations with and across multiple stakeholders with different backgrounds and different levels of understanding. The fact that I now get a crew of engineers and designers to make my strategy come alive is even better. I've worked across eCommerce, Life Sciences/Healthcare, B2B, and more. Some of my favorite clients when I worked in Advertising & Consulting were Apple, Hillrom, Sanofi, GoodRx, and GSK. I'm passionate about testing new acquisition & growth strategies; learning how AI can make my job (and my life easier); and collecting and analyzing data to help drive my roadmap (one day I might actually learn Python...) I like speaking at events and presenting to clients. All those improv classes were good for something. My favorite experience was probably part of a keynote panel discussion on the future of search and discovery at YEXT Onward. When I'm not working, I like spending time with my corgi Noodle, taking naps, and reading books. Most mornings you can find me playing beach volleyball at Ocean Beach before heading to my first meeting.