Marketing & Brand Leader | Growth Strategist | Business Builder Dynamic and results-driven marketing professional with a proven track record in brand building, business growth, and strategic leadership. With over a decade of experience across industries such as travel, fintech, crypto, FMCG, and technology, I have successfully scaled brands, optimized marketing strategies, and led high-impact campaigns. Professional Expertise As President at Cox & Kings, I spearhead the relaunch of one of the most iconic travel brands, overseeing marketing, P&L management, product development, and technology. I successfully launched Cox & Kings and Luxury Escapades, driving significant sales within the first month. Previously, as Chief Marketing Officer at Tap Invest, I led brand, marketing, growth, and business strategy, driving a 1.5x increase in users, 1.8x growth in transactions, and a 50% retention rate. My efforts enhanced brand positioning, reduced customer acquisition costs, and fostered innovation. During my tenure as Head of Brand, Marketing & Communications at CoinDCX, I played a pivotal role in making it India’s first crypto unicorn and the most valued crypto company. I led a 60+ member team, acquiring 13 million users in under a year and executing award-winning campaigns like #BitcoinLiyaKya. Beyond corporate leadership, I co-founded Prarambhan Creative Works, a brand strategy and marketing firm that served over 100 clients, ranging from startups to MNCs. As Founder & CEO of BigMyGig, I developed a platform catering to 65,000+ artists and 200+ event managers. My early career includes roles as Brand Manager at Cipla, where I managed P&L for Cipla Health, and Systems Engineer at Tata Consultancy Services, contributing to a major migration project for Lloyds Banking Group. Core Competencies - Brand Strategy & Management - Business Growth & P&L Leadership - Product & Technology Development - Paid & Organic Marketing - Team Building & Leadership - Business Development & Market Expansion Passionate about building and transforming brands, I thrive in dynamic environments where strategic thinking, innovation, and execution drive success