Vyom is a digital marketer with post-graduation in Marketing, specializing in Advertising and Brand Management from MICA Ahmedabad. He has recently completed an Executive Program in Management from IIM Bangalore. Currently, he is working with Target (2nd largest discount retailer in the USA) in the digital media space. He is in the measurement, insights, and reporting of digital media campaigns. He has developed a new product in the Brand campaign measurement landscape, which helps in quantifying and measuring the intangible impact of an advertisement in the minds of the consumers. This product has been a key contributor to the growth of the organization and has provided Target (Roundel) a competitive advantage. His prior experience include an internship with AMUL (Marketing Internship), project with Saavn, digital marketing consultant for brands like Mahindra Susten, MachinePulse, Zyme Solutions, and DaVita and has worked in the e-commerce sector as well. He has more than 3 years of experience in the digital ecosystem with expertise in Social Media, Advertising, Brand Management, Project Management, Marketing Analytics, Marketing Strategies, Strategic Planning, and Media Planning. He is adept in campaign strategy, planning and optimization along with insight mining and data analytics to improve campaign performance and subsequent media plans. Skills: Display Advertising, Video Marketing, Social Media Marketing, Instagram Marketing, Facebook Marketing, Search Engine Marketing, SEO, LinkedIn Marketing, Twitter Marketing, PR & Influencer Marketing, Mobile Marketing, Affiliate Marketing, Digital Analytics. Tools: Google Ads Manager, Facebook Ads Manager, DoubleClick, Adobe SiteCatalyst, Google Analytics, Salesforce.