5+ years building a business from scratch - 3 brands, 15+ client brands, 30-person team. I've handled it all, brand, sourcing, pricing, ops, Shopify, supply chain, P&L, GTM. I now help small businesses and founders do the same, faster, with less chaos. Whether you're starting out, going online, or fixing what's broken, I'll tell you exactly what to do and how to do it. No fluff. Just real, practical guidance from someone who's done the work.