About me

With over 19 years of experience in global marketing, I am an independent marketing consultant and a marketing technologist who helps clients achieve their true potential through strategic, data-driven, and customer-centric marketing solutions. I have worked across various industries, such as BFSI, Retail, HealthCare, EduTech, and FinTech, and helped them scale, acquire, and retain customers, increase revenue, and improve brand awareness. As a seasoned growth marketer and an early adopter of digital marketing, I specialise in demand generation, account based marketing, digital marketing, go to market strategy, and lead generation. i help organisations uncover the possibilities they have and how they can go the extra mile of achieving success, marketing attribution, and innovation by orchestrating marketing and tech functions. I am currently pursuing my MBA from ThePower Business School, where I am learning about business strategy, entrepreneurship, advanced marketing, innovation, and digital transformation. Areas Specialised in: - Go to Market Strategy - Zero to One Marketing - BOT Model Team Setup - Revenue / Pipeline Acceleration - Growth Marketing - Product Launch & Positioning - Event Planning & Organising - Data Driven Marketing - Account Based Marketing - Inbound, Outbound Strategy - Campaign Planning & Execution Tactical Areas: - Marketing Analytics (GA4 Migration, Tag Management) - Performance Marketing (Google Ads, Geo Targeting) - Marketing Calendar Creation (Project Management ) - Content Framework (Strategy, Execution Plan) - Ideal Customer Profile Development - Persona Mapping - Search Marketing (Text, Display, Video) - Social Media Advertising (LinkedIN, Facebook, Twitter, Quora) - SEO & UX