Growth and retention strategist with 5+ years of experience driving business outcomes across fintech, e-commerce, and food tech. At Swiggy, Paytm, and Shopmatic, I’ve led high-impact lifecycle programs, owned full-funnel CRM strategies, and collaborated across product, category, and marketing to scale acquisition and retention efforts. I specialize in designing growth frameworks from zero to scale — from user journey mapping and segmentation to campaign execution and burn optimization. Adept at turning data into action, I’ve used tools like Amplitude, Tableau, AppsFlyer, CleverTap, WebEngage, MoEngage, and Salesforce to analyze performance, inform strategy, and deliver measurable impact on repeat rate, CAC, LTV, and revenue. With experience managing budgets, advising on discount strategy, and influencing leadership on cross-functional GTM plans, I bring both strategic depth and operational agility to any growth charter. I’m now looking to take on senior growth/retention mandates where ownership, experimentation, and impact are core.