Vivek is a passionate marketer with cross functional experience in marketing and sales with expertise in managing FMCG , FMCD , Building & Construction ( B&C) brands and Technology platform through leveraging consumer & trade insights and developing compelling brand propositions. Fortunate to get rich experience in Usha International , Godrej , Godfrey Philips India , India's No 1 Cement Brand -UltraTech and now in category creator actyv.ai. Worked across domains of marketing & sales like - Product Management , ATL , Category management, Brand Management ,Trade Marketing , Go to market strategies, Campaign design, Packaging & Communication design , Digital & Mobile campaigns , BTL activation and large format events & Exhibitions in India and abroad. He is Master of Business Administration (M.B.A.) in marketing from Symbiosis International University ( 2006-08) , PG diploma from MICA in Digital Marketing and Analytics (2021) , EMP residential course from IIM Ahmedabad (2019) and B-Tech in mechanical engineering from Punjab Technical University.