I work as a creative director and storytelling consultant, helping creators and brands gain clarity around who they are and how they communicate. I’ve spent close to a decade working with Beyounick (BYN) across writing, direction, and creative development, contributing to 200+ sketch videos and large-scale brand collaborations. I’m also the writer and director of two web series, where I’ve shaped stories, characters, and tone from concept to execution. I’m a content creator myself, and during the lockdown I was among the early creators to build relatable family content on Instagram with my mom and dad a format that later became widely adopted. Experiencing the creator journey firsthand allows me to advise with empathy, not theory.