As the EVP of Paid Media and Programmatic at Social Beat, I lead a team of digital marketing specialists who craft and execute strategic growth plans for our clients across various industries. With over 13 years of experience and advanced Google Black Belt certifications, I have a proven track record of delivering business results and finding new customers for our clients through innovative and data-driven digital solutions. My core competencies include managing large-scale advertising campaigns on Google, Facebook, Twitter, and LinkedIn platforms, using advanced tools and techniques to optimize performance and ROI. I also leverage analytics tools like Google Analytics, Adobe Omniture, Mixpanel, and Appsflyer to track, analyze, and report on campaign results and user behavior. Additionally, I drive app installs and user retention through app store optimization and mobile marketing strategies, and use heat map and AB testing tools to enhance UX and lead generation. My mission is to help our clients grow their brand awareness, engagement, and conversions through effective and efficient digital marketing and programmatic strategies.