Believer in purpose driven businesses and brands. Where profit is a consequence of excellence in pursuing the purpose; not merely the end goal of it. A brand strategist with experience in FMCG marketing and brand consulting. Learning and applying digital marketing since 2016 Expertise : Research & Analysis | Business Planning | Marketing Management | Agency Management Talent : Brand Creation | Conceptualisation | Writing Passion : Framing Problems | Hunting innovative ways to solve the probelm Source Of Joy : Successful application of ideas | Winning