Over the years I have been fortunate to have witnessed the roller-coaster ride of India’s digital marketing transformation journey from up close and personal – from the dotcom burst in the early 2000’s to the current age of data driven marketing. While, the purpose has remained the same – enabling brands to establish a deep connection with consumers, the means to do so, whether through Search, Social, Mobile, Programmatic etc., have dramatically evolved and are continuing to do so at a frenetic pace. In this journey I have been lucky to have worked with some of the largest clients and the best talent in all aspects of digital marketing across India and parts of South East Asia. I have led and assisted clients across industries (Auto, FMCG, Telco, Media & Retail) in their digital transformation journey, hinging it on creating a connected ecosystem of paid, owned & earned properties. All with the intent of driving business outcomes. During my previous role I have been instrumental in helping a small 8 member team grow into a 100 member team and become one of India’s finest and most successful digital agencies. Our work has been recognized and awarded in multiple global forums such as the Festival Of Media, M&M Global, World Media Awards & WPPED Crème. In my current role I continue to drive this transformation with a focus on enhancing our digital product, processes & people. As a certified coach from ICF with further specialization in transactional analysis and NLP, I continue to nurture and coach talent to prep them for leadership roles.