Hi there! I am a seasoned Marketing Technology Consultant with 9+ years of experience empowering businesses to leverage data for meaningful decision-making and growth. My expertise lies in bridging the gap between marketing, data, and technology, working with a vibrant clientele across industries such as EdTech, OTT, Travel & Booking, E-commerce, Classified Websites, and Content Publishing. Over the years, I have successfully guided clients through every stage of their digital data continuum, from implementing robust analytics frameworks to driving data-backed marketing strategies. As a specialist in Customer Data Platforms (Tealium, mParticle, Datahash, Segment.io), Data Management Platforms (Lotame, Adobe Audience Manager), and Marketing Automation platforms (SFMC, MoEngage, Marketo, HubSpot, Klaviyo, and Zoho), I help organizations unlock the full potential of their marketing ecosystems. I am also highly proficient with tools like Google Analytics 4, Google Tag Manager, Looker Studio, BigQuery, VWO, Hotjar, and MS Clarity, enabling businesses to gain actionable insights, optimize customer experiences, and achieve measurable results. Passionate about the ever-evolving analytics and MarTech space, I thrive on staying ahead of industry trends, fostering collaboration, and engaging in meaningful discussions around data, analytics, and marketing technology. If you’re looking to transform your digital marketing efforts or simply exchange ideas, let’s connect! Feel free to drop me a message here on LinkedIn—I’d love to chat.