Key Responsibilities: Campaign Management: Oversee the execution, optimization, and reporting of digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, programmatic). Technology Integration: Implement and integrate ad tech solutions, including ad servers, demand-side platforms (DSPs), and data management platforms (DMPs). Performance Analysis: Analyze campaign performance data, identify trends, and provide actionable insights to improve ROI. Troubleshooting: Address technical issues related to ad technology and resolve them efficiently. Collaboration: Work with cross-functional teams (marketing, tech, sales) to align ad strategies with overall business objectives. Ad Tech Innovations: Stay updated with the latest trends and advancements in ad technology and recommend new tools or techniques to enhance performance.