Manager: Data, Product & Marketing Analytics Results-driven data analytics leader with 16+ years of experience in designing and implementing scalable analytics solutions that drive business impact. Expertise in Adobe Analytics, Google Analytics 4 (GA4), Snowplow Analytics, Segment, CDPs, and OneTrust Consent Management, enabling compliance, personalisation, and data-driven marketing activations. Skilled in data governance, advanced segmentation, attribution modelling, predictive analytics, and experimentation frameworks, driving measurable business growth. Proven ability to leverage AI-driven segmentation, real-time customer journey mapping, and advanced analytics models to optimise marketing ROI, customer engagement, and business performance. Key achievements include a 25% increase in conversion rates, a 20% reduction in churn, and 30% improvement in A/B testing efficiency. Strong leadership in building high-performing teams, fostering a data-driven culture, and executing strategic innovation to enhance decision-making and business impact. Key Skills 🔹 Digital Analytics & Data Strategy ✔ Adobe Analytics | Google Analytics 4 (GA4) | Snowplow Analytics | Segment CDP | Data Tracking & Measurement ✔ Tag Management (Adobe Launch, Google Tag Manager, Tealium) | Server-Side Tracking ✔ Event-Based Data Collection | Real-Time Data Processing | Cross-Platform Data Integration 🔹 Data Governance & Compliance ✔ GDPR | CCPA | OneTrust Consent Management | Data Privacy & Security ✔ Data Quality Assurance | Data Classification | Compliance Risk Management 🔹 Advanced Analytics & AI-Driven Modeling ✔ Attribution Modeling (Last-Click, Multi-Touch, ML-Based) ✔ Predictive Analytics (Churn Prediction, Conversion Optimization, Customer Lifetime Value) ✔ AI-Driven Segmentation & Personalization | Customer Journey & Path Analysis ✔ Market Mix Modeling (MMM) for Content-Based Sites 🔹 Business Intelligence & Reporting ✔ Dashboard Development (Tableau, Looker, Power BI) | Data Storytelling ✔ KPI Development | Executive Reporting | Marketing & Product Analytics 🔹 Experimentation & Optimization ✔ A/B Testing (Bayesian, Frequentist, Multi-Armed Bandit) | Experimentation Platforms (Adobe Target, Google Optimize) ✔ Conversion Rate Optimization (CRO) | Campaign Performance Analysis 🔹 Cloud Platforms & Data Engineering ✔ Snowflake | AWS | GCP | Databricks | Data Pipelines & API Integrations 🔹 Leadership & Collaboration ✔ Stakeholder Engagement | Team Management & Mentoring | Cross-Functional Collaboration ✔ Analytics Roadmap Development | Data-Driven Decision Making