Lifecycle Marketing Manager with 8+ years of experience scaling engagement and retention for fast-growing startups and global brands. My work sits at the intersection of behavioral psychology, marketing automation, and user experience. I’ve led CRM and lifecycle strategies at companies like Amazon, Unacademy, Quizizz and Ethos Life, a US-based Insurtech. Designing onboarding, winback, and upsell journeys that drive measurable business impact. Whether you're looking to optimize user activation, reduce churn or build lifecycle systems from scratch, I bring a structured yet creative approach grounded in experimentation and insight. Why You Might Reach Out Over the years, I’ve been approached by students, marketers, and founders for guidance on everything from study decisions to building lifecycle systems. If you're looking for a thoughtful, experienced perspective — here’s how I can help: For students and early-career professionals: - Navigating education loans and financing a Master's - Understanding the job market in Ireland post-graduation - Choosing the right college, course, or career path in marketing - Reviewing your SOP or personal statement with strategic clarity - Giving actionable feedback on your resume for global roles For founders and marketers: - Structuring and writing a creative brief for lifecycle or brand campaigns - Auditing your CRM automation stack (Braze, HubSpot, Customer.io, etc.) for scale and efficiency Whether you're planning your next degree, your next job, or your next campaign. I bring a mix of global experience, practical insights, and structured feedback to help you move forward with clarity.