Have you ever heard of Dieter? Do the Rams say that? "Good design makes something understandable and memorable. Great design creates something memorable and meaningful." That's my mantra! High-stakes UX/product design leader and strategist with 14+ years building products people actually use, across B2B, B2C, and AI. I've shipped 600+ projects and run 350+ design workshops for everyone from early-stage startups to Fortune 500 teams. Along the way I've led and mentored 100+ designers, built design cultures that hold up under pressure, and taught 10K+ designers worldwide through talks and writing. Author of India by Design. Published research with Springer. Spoke at TEDx. Recipient of 30+ national and international awards. When I'm not designing, I'm usually cooking something new or off somewhere with a camera, chasing whatever sparks an idea. If you've got a project in mind, need a consultant, or just want a mentor to bounce things off, I'm in. Let's build something good together.