Design leader with 11+ years of experience, including 8+ years in UI/UX design for SaaS, B2C, and engagement platforms. Proven track record in product design, UX strategy, gamification, and customer retention. At Zinrelo, led end-to-end UX for a no-code gamification platform — including admin workflows (streaks, journeys, challenges) and end-user experiences. Collaborated with AI/Data teams to design Smart Member Search and churn dashboards, reducing risk by 6–10%. At Shaadi.com, core experiences (inbox, recommendations, engagement flows) were redesigned to drive conversion and retention. Skilled in Figma, design systems, usability testing, and scalable design delivery. Experienced in mentoring designers and working cross-functionally with product, engineering, and data teams. Open to product design, UX leadership, and IC roles in growth-stage or product-first companies.