Seasoned analytics executive with nearly ~13 years of experience in driving analytics across digital product and credit experiences. Currently, heading product and CX analytics for ZEE5 (part of ZEE Limited) with aim to drive superior customer experience for ZEE5 product across all platforms and geographies. Reporting into the CDO & Global Head of Analytics at Zee. Scaled a team of 20+ Analytics folks from scratch (started with 2 people team) across 9+ PODs with various outcomes - Acquisitions, Onboarding, Discovery, Commerce and Support experiences. In my last role (at Amex), I lead team that helped evolve and optimize user experience for Amex App and Chat for a wide variety of customers globally through data driven insights and modelling solutions. Set up the chat product analytics team from scratch and drove the product charter for AI lead chat bot, right from its POC. Developed wallet analytics function by establishing value assessment for self and partner wallets, leading upto the 1st Amex-Apple Pay cofunded offers. In addition,offered thought leadership to my larger team to drive in-depth engagement analytics for credit and collection digital experiences. Prior to that (at American Express) worked in roles within risk centre of excellence. Core risk experience covering different facets of credit risk analytics such as customer cross-sell, early engagement, retention, spend capacity assessments and collections functions. Hobbies: Poetry writing #productanalytics #digitalexperimentation #datascience #creditrisk #marketinganalytics #strategicinsights #leadership #hiring #teambuilding