My professional journey in a real sense began in 2013 at TDSC. It is a cell inside IITB, we set up under the leadership of professor Milind Sohoni of computer science in IITB. We worked in development sectors from making check dams for drinking water, redesigning bus time table to match schools timing and OPD timing, provide consultancy for efficient water distribution in cities and many more. Here, hence we were working in the field and interacting with people from every walk of life, kids, student, parents, politicians, bureaucrats, rich-poor, etc, I got to learn a lot about their wants, aspirations, limitation, thinking in decision making, the adaptation of technology and complex human behaviour. I applied all this learning in C-Road, a political strategy firm. Voters are complex. Broad-spectrum. From tech-savvy urban to never seen a phone. Travelling 2 hours every day for work to never left his home town. How to reach them and how to convince them to give a vote (technically no v