I am engineer turned sports business professional. After completing my graduation in Civil Engineering from the renowned Delhi Technological University, I took up an industry based post-graduation course in sports management by Global Institute of Sports Business, India. I started my professional career in the sports industry by working in the brand solutions division of Meraki Sports & Entertainment. During this time, I actively worked with clients like Muthoot X RCB, Sportzchain and offered solutions to a few other brands looking to market through sports. I have also worked with the Indian cricket team as a Liaison Officer. My love for sports isn't new and I have played cricket for more than a decade and bring the passion of a sportsperson from the cricket field to the field of sports business as well. I believe that the sports industry in India is going under a digital transformation and commercialization of sports is on the rise. Hence, we need a fresh approach and give up traditional ways of operation to catch up with the much more evolved global sports market. With the aim to support & lift the Indian sports ecosystem, I have founded Elucide Sports Solutions offering customized solutions for sports business related problems. I want to build a team of young professionals with fresh perspectives and immense passion for sports.