Vikas has spent 13+ years in e-commerce, retail strategy, pricing strategy, demand and supply planning, sourcing, procurement, branding & marketing, growth hacking, P&L management, and more. He has worked with top class CEOs in billion dollar companies across the UAE, KSA, India, China, Japan, and Europe. Vikas is currently at noon.com, the leading online marketplace in the Middle East. He has over 13 years of experience in e-commerce, demand planning, supply planning, growth and performance marketing, D2C brands, sourcing and procurement, pricing strategy, and special strategic projects. He is passionate about creating value for customers, partners, and stakeholders through innovative and scalable solutions. He is responsible for the overall P&L management, demand planning and OTB management, profitability, pricing, sourcing, buying, GTM strategy, customer acquisition, product development, and supply chain management of the private label portfolio, which includes 18+ brands and 35000+ products. He also leads the AD-Monetization function, which aims to increase the number of publishers, brands, and ad revenue on the platform. He has previously successfully scaled the platform to $1 billion in KSA and UAE, increased the user retention rate, and managed the platform conversion rate, performance marketing ROI, onsite merchandising, and platform AOV.