With over fifteen years of experience in the beauty industry, I am a business consultant who helps brands and retailers identify the gaps and connect the dots to create value for the business and the consumers. My core competencies include marketing communications, new business development, and customer relationship management (CRM). I am passionate about delivering innovative and impactful solutions that drive growth, loyalty, and satisfaction. I bring diverse perspectives and experiences to the team, as I have worked in different markets and cultures in APAC. Previously, I was the General Manager at The Estée Lauder Companies Inc., where I led the Thailand business across all channels, driving digital transformation based on my intensive expereince in the online business. In my previous role as the VP/GM of Online for APAC - I was responsible for developing and executing the online strategy, driving sales and profitability, and enhancing the customer experience across multiple channels and platforms. I also partnered with internal and external stakeholders to launch new channels i.e. Tmall, Rakuten, Kakao Gift, optimized the online portfolio, operations, and analytics. During my tenure, I more than tripled the online business, expanded the online presence to 12 new markets, and launched several successful campaigns and initiatives that boosted brand awareness, engagement and sales. Some of the skills that I leveraged in this role were consumer success, marketing communications, new business development, and CRM.