Professional business developer with more than 4 years of experience in the business development processes . - Responsible for revenue and profitability in assigned biz for North Region - Acting as category SPOC for sales force across north in relation to pricing , schemes , inventory and channel programs. - Channel expansion by enabling T2 and T3 partners - Channel management & demand generation - Working closely with cross functional Product / Credit / Finance / Operations and Buying teams - Managing relationship with Top Customers and Vendors - Market mapping and development - Managed Consumer , Peripherals , Component & Amp; Supplies Business Category for North Region - Spearheading overall responsibilities related to Revenue, Profitability, Market Share & Working Capital. - Working closely with Branch Sales force enabling pricing , inventory , schemes and channel programs - Leading market shares for most of the biz being assigned - Consistent growth in channel coverage and breadth (Delivered 12% YoY growth in breadth count) Involved in product testing ,management and development of new business opportunities . Majorly have managed Cyber security solution for North India as a sales associate with the renowned vendor like :- 1.Fortinet 2. McAfee 3. Kaspersky 4. Barracuda 5. RSA 6. Nutanix (HCI) 7. Infoblox 8. Rubrik (Back-up) 7. Veritas (Back-up) 9. Raritan - Legrand