New Brand / Concept Review

A 60-minute conversation for founders building something new.

Bring me the idea before you build too much around it. We can talk through the opportunity, the consumer, the category and what could make the concept work or fail.

This is for: Founders working on a new business, restaurant, consumer brand, product or category.

We can talk about:

1. The idea and the problem you're solving
2. Who you're building for
3. The category you're entering
4. What could make the idea different
5. The proposition and positioning
6. What I'd figure out before moving forward

You should come with: Whatever you have. A deck, business plan, moodboard, research or even a half-formed idea is enough.

What you'll get: A fresh perspective on the idea and a clearer sense of what is worth figuring out before you build.