Vijay is a cofounder of a Startup call HRBX, an abbreviation for HR in a box. They have 3 businesses - Talent Branding, Leadership Hiring, and Virtual HR. Vijay drives the Talent Branding business. Simply put he helps brands tell their unique stories so they can attract and retain their target customers and talent. It operates at the intersection of HR, Branding, Marketing, PR and Communications across both online and offline channels. He has worked with brands in the US, UK and India across all sizes to create, build and package a compelling narrative about them, to help discover them and make them attractive to both potential customers and talent.  He brings over 15+ years experience managing Branding, Integrated Marketing Communications(Digital, PR, Content) and storytelling for diverse organisations, from early stage start-ups to billion-dollar technology, consumer, and services brands.