Vidhi possesses a unique balance of creative flair and analytical grounding. She is a fantastic communicator and a true problem solver. I would welcome the chance to work with her again in a heartbeat
Sandra Moretti (Brand Strategist)
loved working with Vidhi. She had great insights for our new project!!
I'm a nonprofit communications professional with 5 years of experience, currently Associate Director at an education nonprofit. I work at the intersection of brand narrative, digital strategy, retail fundraising and donor engagement: helping organisations figure out how to say what they do, and to whom.
I didn't come up through a formal "nonprofit comms" program because one barely exists. I learned by doing, by getting things wrong, and by figuring out how a generalist skill set becomes a real career.
That's exactly why I mentor now: there's very little structured support for early-career comms professionals in this space, and I want to be the person who I looked for.
Over the years, I've built brand positioning and voice strategy from scratch, run crowdfunding and advocacy campaigns that raised 4Cr+, doubled Instagram reach for an org's digital presence, and managed comms teams end-to-end, from reports and pitch decks to events and donor communication.
I want to work with two kinds of people:
Early-stage founders and/or nonprofit leaders who need to simplify their messaging, clarify their voice, optimise AI and build a positioning strategy that actually resonates with funders and audiences but cannot invest in a full-time communciation function right now
Young/early-career comms professionals, especially generalists, who want a real sounding board on career direction, managing comms teams or program teams and skill-building, and navigating a field with no clear playbook.