D2C Profit Calculator with Vivek Chopra

Stop guessing your margins. Start making better ecommerce decisions.

Are your products genuinely profitable, or are sales hiding the real costs?

This practical Ecommerce Profit Calculator helps you understand your product-level economics before increasing ad spend, changing prices or scaling your business.

What you'll get

• Editable Excel calculator compatible with Google Sheets
• Product-level cost and contribution profit calculations
• Contribution margin and break-even ROAS estimates
• Advertising cost per order and after-ad contribution
• Scenario planner to compare pricing, sourcing and advertising decisions
• Simple definitions and instructions for using the calculator

Who is it for?

• D2C founders and Shopify store owners
• Amazon and marketplace sellers
• Ecommerce managers and growth marketers
• Entrepreneurs evaluating new products or pricing

What you'll be able to do

Understand how much contribution each order generates, estimate the advertising cost your product can support, and compare possible improvements before committing more money.

Note: Results depend on the accuracy of your inputs. This tool is for business planning and does not replace a complete profit-and-loss statement or professional accounting advice.