D2C Growth Strategy Audit with Vivek Chopra

Your brand is generating sales, but are you building a scalable, profitable business?

The D2C Growth Strategy Audit is designed to help founders understand what's working, what's holding their business back, and where to focus next.

Drawing on 14+ years of ecommerce experience, we'll assess the key drivers of your business and identify practical opportunities for growth.

What we'll evaluate:

1. Business & Brand Strategy — Positioning, target customers, value proposition and competitive differentiation.
2. Product & Category Strategy — Product assortment, pricing, merchandising and category-level opportunities.
3. Revenue & Profitability — Sales performance, margins, unit economics and potential profit leaks.
4. Ecommerce Experience — Shopify store structure, product pages, customer journey and conversion opportunities.
5. Performance Marketing — Acquisition strategy, CAC, ROAS, budget allocation and campaign efficiency.
6. Marketplace Growth — Amazon and other relevant marketplace opportunities.
7. Customer Retention — Repeat purchases, CRM, customer lifetime value and retention opportunities.
8. AI & Operational Efficiency — Practical opportunities to use AI, automation and data to improve productivity.

What you'll receive:

• A structured review of your business based on the information provided
• Identification of key growth bottlenecks and opportunities
• Prioritised recommendations based on potential impact
• A practical action plan outlining what to fix, improve and scale first

Who is this for?

• D2C founders and ecommerce business owners
• Brands struggling to scale beyond initial traction
• Businesses generating revenue but struggling with profitability
• Founders preparing to increase marketing spend or expand channels

Before we begin: Please share your website, key sales channels, approximate monthly revenue range and primary business challenge.

Note: This is a strategic audit, not a full financial audit or implementation engagement. The review and recommendations will depend on the information available.