Performance Marketing & ROAS Review with Vivek Chopra

Spending on ads but not getting the results you expected?

High ad spend doesn't always translate into profitable growth. The problem could be campaign structure, targeting, creative performance, conversion rates or the economics of your products.

In this 1:1 consultation, we'll review your performance marketing setup and identify opportunities to improve efficiency and profitability.

What we'll cover:

1. Campaign Performance — Review spend, sales, conversions, CPA, ROAS and other relevant KPIs.
2. Budget Allocation — Identify opportunities to redistribute budgets across campaigns, channels and products.
3. Campaign Structure — Assess account structure, targeting, bidding and campaign organisation.
4. Creative & Audience Strategy — Identify potential gaps in ad creatives, messaging, audience targeting and testing.
5. Conversion Funnel — Examine how landing pages, product pages and conversion rates may be affecting campaign performance.
6. Profitability Analysis — Understand the relationship between ROAS, product margins, CAC and break-even performance.
7. Action Plan — Establish clear priorities for improving campaign efficiency.

Platforms covered:

• Meta Ads
• Google Ads
• Amazon Advertising

Who is this for?

• D2C and ecommerce brands running paid campaigns
• Businesses experiencing declining ROAS
• Founders struggling to scale advertising profitably
• Brands looking to make better use of their ad budgets

What you'll get:

A focused 1:1 review, expert observations and prioritised recommendations based on your campaign data.

Before the session: Please share your primary advertising platform, business model, campaign objectives and available performance reports.

Note: This is an advisory session. Campaign execution, ongoing management and guaranteed performance improvements are not included.