Performance marketing and affiliate marketing

I have 9 years of experience in ad tech. For the last 5 years I have helped top brands in scaling via Google and Amazon performance ads, and would love to help brands with their performance marketing.

I can run deep account audits and consultation spanning around keyword optimization, account structure/match types assessment, creative and landing page testing, and bid strategy (from driving clicks to conversion to optimizing for ROAS). I'm also adept at utilizing 1P and 3P audiences to enhance targeting and employing A/B testing for various strategies.

Additionally, I'm well-versed in display ads as I worked on publisher account management team and managed their OnO apps monetization. My expertise include integration and execution on various ad networks and DSPs (DV360, TTD, Rubicon, SpotX, etc.).

My experience includes designing strategies to maintain healthy reach to new and existing users, striking deals with publishers for premium inventory, and leveraging automation and AI features for optimal campaign setup.