I am a Senior UX Researcher with extensive experience in the industry. I worked as a Senior UX Researcher at UX247, a global UX research agency based in the UK, where I helped clients create user-centric products and services. I hold a Master of Design degree from the National Institute of Fashion Technology, with a focus on Design Research. My expertise lies in usability testing, research planning, field research, trend research, ethnography, design strategy, and data visualization. I have worked with both start-ups and large organizations from India and abroad such as Samsung Electronics, IndiaMART, and HCL.