As a Growth Manager at CoinDCX, I work on India's first DeFi app, Okto, which was launched in partnership with CoinDCX. I manage the end-to-end growth strategy, from pre-launch to monetization, and achieved impressive results such as 50k waitlist creation, 10% adoption for MVP offering, 50k signups in 60 days, $200k AUM growth, and 75% user retention rate. I also experimented with various cashback offers, homepage real-estate allocation, and user nudges to improve conversion rate by 20%. I have an MBA in Marketing from NMIMS and a B.E. in Electronics and Communications Engineering from CBIT. I also have a PG Certification in Digital Marketing from MICA and two growth-related certifications from GrowthX and Reforge. My core competencies include quantitative analytics, marketing communications, and customer segmentation strategy. I have a passion for understanding consumer behavior and applying psychology principles to marketing campaigns. My goal is to launch innovative products that can make our lives better and happier.