Business-first marketer with 20+ years leading marketing for global and Indian powerhouses. Have driven brand and business impact across DTC, retail, digital, and influencer ecosystems— always with cultural resonance and commercial precision. Executed IPL sponsorships with 500M+ reach, built scalable celebrity IPs, curated a system for influencer marketing at scale, grew website revenue 8X, doubled organic brand strength — all under tight P&L lens. Have 6 years of enriching entrepreneurial experience as well. Early adopter of AI technology, learning by application.