Hi, I’m Vedashree! 👋 I work at the intersection of growth, analytics, and strategy in the quick-commerce space. Over the past 5+ years, I’ve been scaling Zepto, leading projects across growth strategy, ARPU uplift, category management, and pricing experiments. I specialize in turning raw data into actionable insights and building frameworks that improve retention, ARPU, and profitability. On Topmate, I help professionals, students, and founders with career strategy, transitioning into analytics/strategy roles, building growth frameworks, and navigating the fast-paced world of consumer internet businesses. Outside of work, I love exploring consumer behavior patterns, listening to strategy podcasts, and mentoring folks who are figuring out their career paths.