As Head of Sales and Marketing at Picpax.com, I am dedicated to scaling Picpax into the GCC's #1 personalized vitamins and supplements brand, pioneering the region’s first subscription-based wellness service. With over 10 years of experience as a Packaging Consultant, Growth Hacker, and E-commerce Specialist, I take full ownership of projects and leverage my digital marketing skills to drive business growth across various industries. My expertise is deeply rooted in the GCC’s eCommerce and Digital Marketing space, where I have successfully launched and scaled new business verticals, including eCommerce stores, showrooms, and fulfillment centers across multiple countries. At Hotpack Global, I not only spearheaded the creation of Hotpackwebstore.com—transforming it into the region’s largest online platform for food packaging and hygiene products—but also led the establishment of Hotpack’s India operations. Starting from scratch, I appointed distributors, attended trade shows, liaised with government agencies, forged joint ventures and partnerships, and managed PR and brand positioning. Over the past six years, I also led the global marketing efforts for Hotpack, developing strategies that positioned the brand as a market leader. My core expertise includes recruiting and training top talent, performance-driven digital marketing, B2B lead generation, eCommerce platform development and management (including Shopify, Magento, and WooCommerce), cross-border eCommerce, and leading diverse teams. I am proud of my contributions to Hotpack and am equally excited about my journey with Picpax, where I continue to leverage my experience to help businesses thrive in the digital age.