Currently a Digital Marketing Strategist at Google, I leverage data-driven insights and technology to formulate marketing strategy and drive growth for US-based mid-market clients. Previously, as Manager - Digital Marketing at Akasa Air, I led Martech and digital communications, boosting customer engagement and driving web/app bookings. At L’Oréal, I managed Media & Digital for leading brands like L’Oréal Paris and Maybelline New York, formulating their O+O media strategy to drive awareness, consideration and conversion. I did my MBA from S.P. Jain Institute of Management & Research (SPJIMR) with a specialisation in Marketing and an Executive Development Program in Business & Marketing Analytics from Michigan State University. Outside of work, I enjoy watching thrillers and spy films, travelling to new places, exploring diverse cuisines and cultures, and spending quality time with friends and family.