In my 9+ years of experience spread across verticals like Market Research, Automotive research, e-commerce with the largest insurance aggregator of India, heading the Health & Travel insurance vertical. Moved on to a new role wherein was instrumental to develop 4 new products and 2 new Lines of Business (LoB) in a span of 1.3 years. In a nutshell, I'm a product maverick, with an expertise in UI/UX, defining Business rule engine (basis historical data analysis) to enhance the overall customer experience and to improve conversions, resulting in both Topline and Bottomline growth. Also, responsible for new strategic alliances both in the insurance and non-insurance space to make insurance a fun product. Conceptualizing and defining pocket or bite size insurance products is the way to go. In terms of technology, have been using AGILE technique to build products. In order to run A/B experiments, used to develop MVP (Minimum Viable product) and then test out which one performs better, so as to make a full blown product. Insurance and even BFSI is a boring sector, until and unless there's a competitive spirit in the mindset of the customer.