The human brain is a crazy place, and there are two things that fascinate me most about the product and growing businesses. First; the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization- so you're optimizing for something that is both rational and irrational. I apply the same thinking in Sales that I also apply in leadership because whether you're connecting with consumers or with your team, you're connecting with fun irrationality of their logic- in order to bring ideas together, influence an outcome, and optimize and scale for future growth. Previously, I built and led the Sales, bringing new businesses into the Organization, and prior to joining Awign, I worked in Enterprise Sales across the West and Northern parts of India selling SAAS products and helping companies generate revenue. Specialised into: Corporate Sales B2B Sales SAAS Sales Concept Sales Direct Sales You can connect @ varun.pandey@awign.com